Thyssenkrupp Rasselstein Unveils New Campaign: “Material Matters”

A Bold Statement on Quality, Innovation, and Sustainability in Tinplate Packaging

In August 2025, thyssenkrupp Rasselstein launched its international advertising campaign, “rasselstein® Material matters,” aiming to reinforce its brand perception and highlight the intrinsic value of tinplate packaging. This campaign is set to appear in trade media and at industry events such as Metpack 2026 in Essen.

Campaign Highlights: Quality, Innovation, and Expertise

The campaign emphasizes four key aspects of rasselstein® tinplate:

• Premium Quality: Showcased through embossed symbols on cans and crown corks, revealing the product inside, like corn in a food can.
• Innovative Strength: Demonstrated by the company’s continuous development of high-efficiency packaging steel grades.
• Employee Expertise: Highlighted through the skilled workforce behind each product.
• Closed Material Cycle: Emphasizing tinplate’s recyclability and contribution to a circular economy.

Carmen Tschage, Head of Communications and Market Development at thyssenkrupp Rasselstein, stated, “The market has evolved, so it was time to adapt our campaign. The new campaign shows that behind each of our products there is not only high-quality material but also the expertise of our employees.”

Tinplate: The Sustainable Choice

Tinplate boasts a recycling rate of over 80% in Europe and can be recycled indefinitely without quality degradation. This makes it an ideal material for a functioning circular economy, ensuring sustainability in packaging solutions.

Visual Comparison: Tinplate vs. Multilayer Cartons

Embrace Sustainable Packaging

As the packaging industry shifts towards sustainability, choosing materials like tinplate is crucial. Thyssenkrupp Rasselstein’s campaign underscores the importance of material selection in achieving environmental goals.

Are you ready to make the switch to sustainable packaging?

Industry Insight: The Manufacturer’s Perspective

From a tin packaging manufacturer‘s viewpoint, the emphasis on material quality and recyclability is paramount. By investing in innovative steel grades and focusing on employee expertise, companies can offer packaging solutions that not only meet market demands but also contribute positively to environmental sustainability.